We have an operator’s outlook

We have put together a team with a proven track record of building companies. We have the commitment and skill to help accelerate your company’s liftoff. Take a look.  


Bruce Croxon

Bruce (@bruce_croxon) spent the first half of his career as a hands-on operator, piloting Lavalife from infancy through to its sale in 2004 for $176 million.

Bruce has turned his attention to addressing the market opportunity created by the lack of funding available to growth stage digital companies in Canada. To that end, he co-founded Round 13 Capital and is looking forward to putting his operational and marketing expertise to work as a technology investor.

And, oh yeah, he’s a former dragon from CBC’s Dragons’ Den. 




John is passionate about mentoring great entrepreneurs. Investing for over 20 years, he first provided the initial funding to Softimage, the world-leading 3D animation and first ever public company bought by Microsoft. In 1994, John co-founded McLean Watson Capital, one of the most successful technology investors in Canada. Start-up funding was provided to FloNetwork (sold to Doubleclick) and Fortiva (sold to Proofpoint). McLean Watson was also the majority investor in i4i, and driving force behind its patent infringement victory against Microsoft. Through its investment in Lavalife, John met Bruce which eventually led to their co-founding of Round13 Capital.

John held senior positions in M&A and public financing with Wood Gundy. He is a past President and Chair of the Canadian Venture Capital Association and for several years, a judge of the Entrepreneur of the Year Award. 


Scott Pelton

Scott Pelton (aka @spelton) has been a Canadian-based venture capitalist since July 2000. Before six years with GrowthWorks Capital, Scott was a founding partner at Scotiabank’s e-commerce VC group, e-Scotia Acquisition, later renamed Scotiabank Private Equity Investments.  Scott has also worked with the MaRS Investment Accelerator Fund (IAF), most recently as an Interim Investment Director and previously a member of the fund’s investment committee.

Scott spent the 1990s going to school (Computer Engineering and Management at McMaster University), working with startups (Pandesic, Roadware) and large firms (P&G, Intel, SAP) in various tech roles.

Notable investments include Verold (sold to Box), BumpTop (sold to Google), Datawire (sold to First Data) and Sysomos (sold to Marketwire).

craig strong

Craig’s main interest is helping entrepreneurs to build powerful sales & marketing machines. He was the co-founder and CEO of Fitzii, an online recruiting company that uses a predictive algorithm to match candidates to employers (sold to the Ian Martin Group).

Craig worked at Deloitte – initially as a Marketing Director and later as a strategy consultant in the Enterprise Risk practice. Before that, Craig co-founded and led Ethos, the corporate responsibility practice of JWT – the world’s fourth-biggest ad agency.

Craig has an MBA from the Rotman School of Management at University of Toronto. He was on the Advisory Board of AutoShare (sold to Enterprise) and, until recently, was on the Board at Evergreen.


Vaneh Keshishian

Vaneh is the Office Manager at Round13. She makes sure everything gets done right. Vaneh spent ten years overseeing the financial reporting, customer experience and employee management of a high-end boutique, and so she brings to R13 a wide range of skills and a sharp eye to detail. If you have any questions about R13, Vaneh is a good place to start.